Overview
The Strategy page is your command centre. It brings your entire strategy together in one consolidated, always-current view so the whole team works from the same picture. A complete strategy can include:Vision & values
Strategic goals
Challenges
3–5 year & annual targets
Quarterly targets
Imported automatically from your Roadmap.
Key performance indicators
Imported automatically from your Performance page.
Business model
Competitor analysis

Build your strategy
Open your team's Strategy page
From the home page, pick your team in the team selector, then choose Strategy in
the sidebar. A new team starts with a blank strategy.
Open the editor
Start editing to reveal the panel with every strategy element. Begin with your
Vision — it’s the foundation everything else builds on.



Get expert guidance
Each element has an information (i) icon with best-practice guidance on how to
describe it, drawn from years of work with executive teams. Use it whenever you’re
unsure how to phrase an element.

Refine your wording with AI
After drafting an element, use Refine to get an AI analysis of what to improve,
suggested edits, and alternative versions you can apply with one click. The AI also
considers the rest of your organisation’s strategy to keep language consistent.

Fill out the remaining elements
Work through strategic goals, values, challenges, 3–5 year targets, and annual targets.
Quarterly targets and KPIs flow in automatically from your Roadmap and Performance pages.

Stay aligned across teams
Use Import to pull a strategy element from another team in your organisation.

Best practices
Start with vision
Start with vision
Always begin with your vision to establish the foundation for every other element.
Ensure alignment
Ensure alignment
Make sure each element supports your vision and connects logically to the others.
Import rather than recreate
Import rather than recreate
If your team shares elements with the broader organisation, import them so updates
cascade instead of drifting out of sync.
Analyse after big changes
Analyse after big changes
Re-run the AI analysis whenever you make significant changes to keep everything
coherent, and use the strategy page as a reference in team meetings.


